Practifly - Not Your Typical Healthcare PPC Agency

PPC Ads Not Bringing the Patients You Expected?

We Can Fix That - Within Your Budget.

Partner with our experts in paid search for doctors to attract and convert the right patients actively looking for your services - without breaking the bank.

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Healthcare PPC Advertising

Problems We Solve

“My PPC (Pay-Per-Click) ads are getting clicks, but I’m not seeing new patients.”

Many healthcare providers face this challenge. Clicks alone don’t guarantee new patients.

Here’s how we fix it:

  • Find the Right Set of Keywords: We target long-tail, high-buying intent keywords to attract patients who are ready to book an appointment.
  • Matching Ads and Landing Pages: We ensure your ads and landing pages work cohesively to show why patients should choose you.
  • Use Negative Keywords Optimally: We filter out irrelevant search terms to avoid wasting your budget and make sure your ads reach the right audience.

“I have a small budget. Should I consider PPC?”

Absolutely. With a smaller budget, PPC becomes even more important because it lets you control exactly where every dollar goes. By focusing on high-intent keywords and precise targeting, we ensure your ads reach the right people—those ready to book an appointment. PPC also provides instant feedback, allowing us to optimize in real-time, so you pay for the clicks that count.

“I want to get more patients. I’ve invested in SEO—do I also need to use PPC?”

If you are looking for immediate results, then definitely. Let’s say you run a dental clinic and want to attract more patients looking for veneers. While SEO helps over time, PPC can get you in front of those actively searching for “dental veneers” right now.

Here’s how PPC helps:

  • Instant Traffic: Your ads show up immediately for people searching for veneers, driving traffic to your site fast.
  • Targeted Ads: We tailor ads to reach the right patients, ensuring those clicks turn into actual appointments.
  • Immediate Improvements: We can track and adjust your ads in real-time, so you see results almost instantly.

“I struggle with writing for PPC ads—can you help?”

Many healthcare providers find writing effective PPC ad copy challenging. The right words can make a big difference in attracting new patients.

Here’s how we fix it:

  • Exceptional Ad Copy: We create standout ads by showcasing what makes your practice unique. For example, if you offer specialized pediatric services, we highlight them in your ad headlines and descriptions, ensuring higher engagement and boosting your Google ad quality score.
  • Ongoing Optimization: We monitor performance data to continually improve your ads, ensuring they stay effective and attract more patients.

How Practifly Makes Your PPC Ads Work Better

Our streamlined five-step approach focuses on precision by targeting patients who are ready to convert, driving the revenue your care organization deserves.

Old Way Practifly Way
Old Way
Use broad-match keywords to get more clicks at a lower cost.
Keyword Strategy
Practifly Way
Focus on buying-intent keywords that bring appointment bookings and boost your ROI.
Old Way
Use the same generic ad copy as your competitors, struggling to stand out and win over patients.
Ad Copy and Relevance
Practifly Way
Choose themes that highlight your unique value, test different headlines, descriptions, and CTAs, and optimize based on what resonates best with your audience.
Old Way
Directing patients to a generic landing page that doesn’t align with the ad they clicked.
Landing Pages
Practifly Way
Align landing pages with each ad group's core message or theme to keep visitors connected to what first caught their attention. This clear, consistent path boosts the chances of conversion.
Old Way
Focus solely on adding new search terms, and your ads may appear in irrelevant searches. Users leave quickly, wasting your budget and hurting performance.
Irrelevant Search Terms
Practifly Way
Use negative keywords to filter out irrelevant searches, ensuring your ads reach the right audience. This maximizes valuable clicks, protects your budget, and reduces bounce rates that can flag your ads.
Old Way
Rely on automated settings that might not optimize your budget.
Campaign Management
Practifly Way
Take control by actively managing and adjusting campaigns, overriding defaults where needed to ensure you're reaching the right patients within your budget.

Why Choose Practifly for Your Healthcare PPC Advertising Needs?

We Bring the Best of

Both Three Worlds

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Ready to See More Patients With PPC?

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Frequently Asked Questions

To get started with PPC ads, first decide who you want to reach and what services to promote. Choose a partner that fits your needs, then find keywords that potential patients are searching for. Write clear and appealing ad copy, and make sure your landing pages encourage visitors to take action. Finally, launch your campaign and keep an eye on how it’s performing so you can make improvements.

You can usually see some results from PPC ads within a few days. However, to get a clearer picture of how well your ads are doing, it’s best to wait about 4 to 6 weeks. This gives you enough time to gather data and make changes to improve your ads based on what works best.